“I received the books and I am absolutely Blown Away! Thank you so much! I love the red pages quoting Dad’s one liners ... He was really one of a kind, wasn’t he? I will thoroughly enjoy reading these volumes and sharing them with friends and family. I think it’s terrific and I’m sure Dad would be over the moon!!”
— Wendy Mitchell Campbell, Bill Mitchell's Daughter
“Maestro: Bill Mitchell and the Iconic Cars of GM Styling” is a fascinating insider’s glimpse into the amazing 60’s car design evolution brought about by the colorful and controversial head of GM Design – Bill Mitchell. Beautiful photographs and original artwork chronical this unique period in automotive design when GM was the world’s undisputed trend setter. The cars are the stars! Roy Lonberger’s personal experience as a young passionate designer is complimented by additional contributors to paint a picture of a flamboyant leader and the organization within GM that made it successful.”
— Ed Bellandi
“The book presents an insider’s view of the flamboyant, egocentric and passionate Bill Mitchell from a designer who worked directly for the great man on a daily basis during the heyday of the 1960’s. The amazing collection of design sketches and photos of the concept cars created during this period have never before been seen outside of the halls of the GM archives and give the reader a glimpse of what could have been.”
— Scott Dungan (#1/25)
— Maureen Sherman, The Revs Institute for Automotive Research, Inc (#2/25)
“Just opened your package and it’s an impressive presentation. I look forward to sitting down with your volumes to read about an incredible time at GM.”
— Tex Otto, Synchronis (#3/25)
“A wonderful book on one of the icons of automotive design. Looks at what was achieved through the experiences of the designer insiders that made it happen.
Put together as an opus by one of those designers as a testament to what can be achieved under a truly gifted, strong willed emperor of his realm that saw the world through the windshield, not the rear view mirror. It also makes a clear point in crediting the many who contributed in making the greatness realized throughout his reign.”
— Jeff Kennedy, ACCD Trans 1978 (#4/25)
“I was thrilled to hear that you were about to document the work of Bill Mitchell in a detailed book. I’ve been a fan of cars from the Bill Mitchell era since well before I was old enough to drive. Those cars provided a lifetime of enjoyment, but it took almost to my retirement to realize it wasn’t the horsepower, terrific handling or the wonderful engineering that I lusted for, it was the styling that enamored me to the 60’s and early 70’s GM cars. Once I realized this, I wanted to learn more about the design people who were responsible and all roads lead to Bill Mitchell. I wanted to understand what kind of creative magic potent was in the air when Bill was in charge. Your book eloquently describes what it was like to know and work with Bill Mitchell, I now know him much better and can more fully come to grips with my infatuation for cars of that era. Your efforts are appreciated, thank you!”
— Jeff Goldstein (#5/25)
“I met Roy on an amazing automotive tour of Italy. He mentioned his Bill Mitchell book project. I said I must have one. The finished product is masterfully written, beautifully designed, and it tells the story of Mitchell and the era with photos I’ve never seen. The insider stories gave me goose bumps. I couldn’t put it down. A world class project.”
— John Gourley (#6/25)
“Had a shoulder surgery which has slowed the total review of the books just
a bit. What I have read and perused I must say is nothing short of stunning.
The sheer volume of previously unseen material is amazing. Your remarkable
recounting of your time at the Design Center is so valuable to all of us who wish
we could have been there. I ‘ll continue to comment as soon as my shoulder has
recovered to the point of being able lift these books again.”
— Rick Tucker (#7/25)
“I was completely blown away by the history, stories and imagery!
It’s an absolutely amazing collection of original material of the highest quality. Your direct contact with Mr. Mitchell and your interviews with significant automotive-world individuals helps infuse a very personal feeling to this masterpiece.”
— Bill Siino (#8/25)
“Sam Posey and I had the pleasure of working on a Road & Track feature on Bill Mitchell, that unfortunately hit the cutting room floor. Roy’s book on Mitchell covers every aspect of the man with exception of the “saltiness” for which he was famous but documentation of is not necessary. If you love design and understand the pressures of that era to meet both safety standards and create great design, then you will enjoy Roy’s book. The depth and detail that he pursued to tell the story of Bill Mitchell is second to none. Next to having lunch with the man and hearing the stories first hand, this book is the next best thing, plus it has been sanitized for a “G” rating.”
— Bill Warner, Founder and Chairman, The Amelia Island Concours d’Elegance (#9/25)
— George & Shari Breein (#10/25)
— Anonymous (#11/25)
“Roger and I went to a Pontiac designer’s party at Bill Porter’s house Sunday and took your book with us. It was a BIG HIT. There also was a writer there who writes on mostly Pontiac cars and he was very impressed with the book. No one had time to read every page , but they all thought the book was exceptional, well written, fantastic photos, and very interesting. Roger calls it the Bible of the car books. The history of Bill Michael was well done and the pictures of Bill were very good and unusual. Meaning that no one ever saw some of those pictures like the one of Bill dressed all in Red to match the car. Roger remembers that during Bill’s Motorcycle period he would have leathers made to match the motorcycles. I think we sent you some of those pictures. Another thing that was well liked, was the quotes of Bill’s and some other people done on a red page. That was a nice touch to break up the sections of the book.”
— Roger & Patti Hughet (#12/25)
“Great book overall, a big wow. What a great job of putting this all together. My hat is off to you my friend.”
— John Schinella (#13/25)
“Having had a chance to live with Roy Lonberger’s marvelous book, “Maestro Bill Mitchel and the Iconic Cars of GM Styling”, (two volumes) for some weeks now and it is truly a feast for those interested in the seminal vehicles of the sixties and seventies. Unlike most potential purchasers I was involved in a sense, as a staff designer at GM Styling ( later GM Design Staff) so my view was as a sometime participant and most importantly as a recipient of the energy and forward thinking that accompanied Bill Mitchel at the time.”

“There is so much depth in the volumes that pertains to the deeply involved and emotional process of vehicle design. The research that highlights this via pictures of concept sketches, models, text, and final prototypes is exceptional and almost never seen. If a person feels a strong attraction to this era in Automotive design this book is a must.”
— Ronald C. (Ron) Hill, Senior Design Manager, GM Design Staff (Ret.), Chairman Transportation Design Department Art Center College of Design (Ret.) (#14/25)
“Hello Roy…..I can’t tell you how wonderfully impressed I am with your fine set of books….and I haven’t even opened the second volume! Volume 1 was absolutely the most enjoyable, educational piece on automotive design I’ve ever held in my hands. I’ve not even had a moment to go back and look through it again as there simply hasn’t been time here during the holidays, but please I know that I’ll be spending hours appreciating your research….and quite wonderful text. I’d read the De Lorenzo piece on Mitchell before but now in context with the proper illustrations it had so much more power! The depth of the photographic and artistic research is just beyond wonder. And the names…..every cool car design guy I’ve ever met or known about is there…..seeing all this great work in one spot is worth eight years at Art Center! I had no idea that you personally were involved in so many great designs! ….The best part of what I’ve seen so far is what others have never even imagined existed! There is so much great work that never saw the light of day. All the Mitchellisms quoted throughout are priceless…. I had to laugh with tears in my eyes. Thanks so much Roy, Your book has not only made the year, but made my entire life’s appreciation of fine automotive design even richer. All of us who love car design owe you so much for creating such a fine piece of work….Now…on to Volume II!”

“Roy….Volume II is even better! I feel honored that you’d run my comments on Bill Mitchell. Compared to the “real guys” you worked with for years, like Holls, Haga, Wilen, Parker, Schinella, Wittene, Rybicki..etc… and who accomplished so much I’m barely a notation in GM Design’s history. I know I was damn lucky to be in one of Mitchell’s “secret studios” and got the opportunity to do what I did….and that you’ve given me the credit. I can’t tell you how much this mean seeing it in YOUR book! The best! I LOVED your story on the Nova SS! (you really explained this all so well....his philosophy of keeping small passionate groups constantly creating and competing against each other without really knowing who was working on what….I sensed all that when I was there but never got to see it over the years the way you did. Fantastic stories…amazing stats! I’m hardly through the book Roy but loving every moment. Great to see ol’ Jules Andrade’s name there….When I was in Hoag’s orientation Studio I got to spend some time with him…..I never guessed that he had worked on so many iconic shapes in the early days… Did he really do the ’32 Ford? ….How I wish I could go back and spend time with all these guys! I’ll keep reading…Really look forward to spending some time with you.”

“When I compare my effort with yours I am humbled…..GREAT book!”
— Peter and Gayle Brock (#15/25)
“I have spent time with your book, mostly the first volume. I have found your effort to be most impressive and your approach to be unique and interesting.”
— Michael Furman (#16/25)
“Roy Lonberger’s new book Maestro: Bill Mitchell and the Iconic cars of GM Styling
provides the reader with a “backstage pass” through the studios that created the automobiles of General Motors during the golden age of car design. It is lavishly illustrated with photos, sketches, renderings, and memories from many of the designers who were directed by William L Mitchell. For those whom these exceptional cars played a very emotional part in their lives , and everyone else who saw them, truly Roy’s book will be a treasure.”
— David R North (#17/25)
“I am delighted with the books; they are brilliant works of art and a treasure to own. The photography is amazing, and the exhaustive research and beautiful presentation overwhelming. I love the books, and I commend you for such a massive and successful effort to appropriately honor a true “Maestro.”
— Paul Leon Peters (#18/25)
“I received the book and I’m so honored and happy to have one. It is truly a highlight for me.”
— Nick Bimonte, CKS & Associates, LLC (#19/25)
“This book should belong in just about every serious auto enthusiast’s library. Roy Lonberger has created an exhaustive study of one of the most prominent figures in the history of automotive design: William L. Mitchell of GM Design/Styling. It’s a comprehensive history and a study of the man responsible for the great period of General Motors Design, from the late 1950’s through the late ‘70’s. Mr. Mitchell was a talented designer and a larger than life character. Lonberger’s book captures the essence of Mr. Mitchell the man and his positive, as well as his not so positive traits. A wealth of photos and stories never before printed make the book not only a great read, but a historical document about a time when General Motors dominated the auto business and the automotive design profession. It is truly a work of passion dealing with the cars and colorful personalities unknown in today’s corporate environment. In addition, the author has included personal anecdotes from his own experience working for Mr. Mitchell during those halcyon days. If the reader has a desire to learn about an important period of the automobile, and one of the seminal personalities responsible for creating beautiful automobiles, by all means consider this book as a must read.”
— John Manoogian, II Forza Design (#20/25)

”Maestro: Bill Mitchell and the Iconic Cars of GM Styling’ is the definitive retrospective on one of the most influential designers in automotive history. Beautifully presented with superb photography and illustrations, ‘Maestro’ conveys the passion, the unflinching confidence, the powerful presence, the demanding expectations of those who worked for him and, of course, the prodigious talent that defined Bill Mitchell, while perfectly capturing the essence of the man.”
— Peter M. De Lorenzo, The Autoextremist (#21/25)
“This mammoth two volume set gives up close and personal insight into Bill Mitchell, the man who created the iconic style setting cars of GM in mid-century. From the personal stories of friends, fellow designers and Bill’s own words comes the story and cars of the design genius who kept GM at the top of the sales charts with stunning designs and jaw dropping show cars.
Hundreds of, up to now, secret drawings and photos of GM prototype models are beautifully printed in both color and black and white. The oversize 12.3 x 10.6 inch pages are perfect for capturing close up views of historic drawings by GM designers who were at the top of their game.”

“The story of Bill Mitchell is the story of a futurist who constantly pushed his team of talented designers to look 5 and 10 years down the road to create the cars of tomorrow. This is the book that follows that exciting road. The Bill Mitchell book is a wide open view past the secret doors of the GM Design studios. It not only covers the exciting cars of the Bill Mitchell era, but also the many personalities and insider stories of the designers who worked for him. It is entertaining, informative and a visual masterpiece.”
— Ron Will (#22/25)
BEAUTIFUL book(s) !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
You did a superb and admirable job !!!!!!!!”

“I really like your layouts, that “little bit” of extra white space on each page and the assemblage of various categories and parts and pieces to comprise your tome. I took very special interest in any of my great friend, Strother “Stroker McGurk” MacMinn’s quotes. He was such an interesting and super guy.”

“I thank you so very much for allowing me to play a small part in contributing to this beautiful Coffee Table Centerpiece. It is a true honor for me. “
— "Q" Roy D. Query (#23/25)
“It was great news when you announced that you were going to do a book about Bill Mitchell and GM Styling! Such a book about Bill is long overdue. His influence as an automotive designer and as the VP of Styling for the then largest automotive corporation in the world not only reached those of us who worked as designers for him, but also GM’s Competitors designers and consumers world wide! Thanks for telling the story exactly as it was. You pay homage to a talented man and the halcyon days he helped create of a bye gone era…likely GM Designs best years! The text, anecdotal commentaries, interviews, design sketches, renderings, clay models, photographs, show-tell it all, reawakening this exciting era for all to experience and appreciate anew.”

“I’m sure Bill would be pleased with your inspiring and impassioned 2 volume book, MAESTRO: Bill Mitchell and the Iconic Cars of GM Styling. I’m thrilled to have this book-set myself as a remembrance of those unforgettable great days working for Bill! Thank you for your dedication, focus and hard work getting it all right so we’ll never forget the man, the cars, the times. You’ve done a great job!”
— John M. Mellberg (#24/25)
“Roy Lonberger had a front row seat to the greatest show on earth: General Motor’s Magic Kingdom, GM Styling. Orchestrated by none other than the era’s most flamboyant automotive designer, Bill Mitchell. Roy was Head of Bill Mitchell’s secret Studio-X during the mid-1960s, fleshing out WLM’s latest ideas with fresh concepts that turned into some of GM’s most amazing and outrageous concept cars. I built scale models of some of Roy’s designs growing up, waiting my turn to join the circus. Mitchell was a complex man. A series of anecdotes in the book from those closest to Mitchell paint a detailed portrait of WLM from various points of view. The two volumes contain many historical photographs of Mitchell and Styling, mouth-watering photos of Mitchell’s concept cars by Michael Furman, and styling renderings from the Mitchell dynasty. Jim Hall’s Chaparrals are part of the story, beautifully photographed by Roy D. Query. This coffee table book is impressive.”
— Gary Smith, Deans Garage (#25/25)